https://www.marketingconcepts.co/episodes daily 0.75 2024-11-02 https://www.marketingconcepts.co/episodes/shitty-clickthroughs monthly 0.5 2022-11-12 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592833855145-654K17PPEUR0UT6QZBQ5/do-things-that-dont-scale Episodes - Episode VII - Shitty Click-Throughs - All startups need to do things that don’t scale at the initial stage, as they don’t know if their solution is actually valuable to a big group of users - Startups take off because the founders make them take off. Startups are fragile when they are starting out and need to manually get their first users, which is only easy if you build something to solve a significant problem for a relevant group of people. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592832341141-PGGDSHUCSKOWTJNG5BVX/being-a-noob-paul-graham Episodes - Episode VII - Shitty Click-Throughs - In our society being a Noob (someone who is constantly trying to figure out topics they don't understand well enough)has a bad connotation - Paul Graham believes being a Noob should have a positive connotation as it teaches you to learn more. If you don’t force yourself to be a Noob you might end up learning nothing new in life. - The more of a noob you are locally, the less of a noob you are globally. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592835622595-59Z8Y02KFNNA5IDUZCKW/agile-implementation-rank-sense Episodes - Episode VII - Shitty Click-Throughs - The tools has ability to quickly identify issues in Cloudflare’s CDN, while simultaneously opening a ticket in your project management system to fix it. You can also easily preview fixes before they go live to make sure they don’t disrupt your user flow. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592832504289-CVDI4ALHGVUJNRG0KPJG/startuo-growth-paul-graham Episodes - Episode VII - Shitty Click-Throughs - Paul Graham defines a startup as a company designed to grow fast and believes the only essential thing for a startups is growth The are 2 things a needs to do to grow grow really big. 1. Make something lots of people want and 2. Reach & Serve all those people. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592315267046-IY6SGRHE2ICLD4MU6C35/Screen+Shot+2020-06-16+at+11.47.17+pm.png Episodes - Episode VII - Shitty Click-Throughs - RankSense has 4 plans Lite - $30/month Basic - $105/month Plus - $300/month Professional - $1575/month https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592835362212-BG9G95YIMTDGE7KXER9A/faster-crawling-rank-sense Episodes - Episode VII - Shitty Click-Throughs - Website crawls during peak hours can slow down your site during and cost you extra money in bandwidth usage. This tools uses Cloudfare and piggybacks on search engines. crawls to optimize your site’s bandwidth. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592825544527-HK5Y0VW8LQXTX1BK02WG/marketing-channels-Shitty+Clickthroughs.png Episodes - Episode VII - Shitty Click-Throughs - Why is that? Because marketing channels have a lifecycle and tend to lose effectiveness once they face saturation To give you a bit of context, by 2020, the average CTR in Google Ads on mobile across all industries was 4.10% on Search, 0.60% on the display network and global open rates on Email were around 13.9%. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1592835224597-R5G4NTL9QH32JEN4CH0X/%60real-time-monitoring-rank-sense Episodes - Episode VII - Shitty Click-Throughs - This tool detects traffic-killing issues in real time, and send instant notifications via email, Slack or SMS https://www.marketingconcepts.co/episodes/content-as-a-product monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591617691220-U09D14LWM5HHJ5PXMY87/andrew-chen-growth-channels.png Episodes - Episode VI - Content As A Product - Scalable Growth Channels (High-Risk & High-Reward): These channels scale because when you are paying for paying users, which allow you to use margins to buy more users (feedback loops). They normally also have a huge amount of users or a high ceiling saturation. Here’s A list of the Scalable Growth Channels https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591619968214-POMOH208HGJC6OLURM25/andrew-chen-data-informed-vs-data-driven.png Episodes - Episode VI - Content As A Product - According to Andrew data is powerful tool for businesses because it is concrete and allow them to create metrics that reflect their business/product strategy and are limited to a specific audience and product. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591623110141-S8H8S4GM7JHEMVU6VLEU/frase.io-Answer-Engine Episodes - Episode VI - Content As A Product - Frase.io enables features that allow users to ask their doubts regarding your website, products, or any kind of information they want to know. The tool also looks at forums and QA sites to identify poplar questions relevant to your audience. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591638190106-I8A1XO3BCFJ18C3CTDSZ/Content+Development+Process+%282%29.png Episodes - Episode VI - Content As A Product - Identify Topics Your Users Need To Know About Define Needs & Motivations Map out Your Customer Journey Validate Your Value Proposition Monitor & Refine https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591622606968-1S07BCCUUT7J39FGOYIK/frase.io-content-briefs.png Episodes - Episode VI - Content As A Product - Frase.io simplifies the content creation process by looking at the best 20 results from Google and atomatically generates the best content brief based on patterns. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591622111902-C8CL8KHUHCLLZTYFLIZC/frase.io-content-optimization.png Episodes - Episode VI - Content As A Product - Frase.io helps you identify the topics that will improve your website engagement and organic traffic. It compares your content to other best performing content and provides you a list of recommendations. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591618353006-NSK2HFJ06I1J3RZOHKI2/Dumb-Idea-Paradox.png Episodes - Episode VI - Content As A Product - In this Essay, Andrew explores the concept of the dumb idea paradox. A concept he defines as a dumb-sounding idea that appeals to a small group of people, wherein the group of people who are highly engaged with the idea continues to grow bigger and bigger through time. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591623407069-XFPLS9CUBBL4GQUS6A06/Screen+Shot+2020-06-08+at+11.36.19+PM.png Episodes - Episode VI - Content As A Product - Basic- $39.99/month and you will get 1 user support, 30 documents/month and 3 crawls Growth- $99.99/month and you will get 3 user support, 30 unlimited documents, and 50 crawls Answer Engine- $199.99/month and you will get 3 users support, unlimited documents, 50 crawls, 500 answers/month per answer engine https://www.marketingconcepts.co/episodes/content-decay monthly 0.5 2020-06-02 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591030961443-WWELZRJSTHS3HIWXWA29/Content-Optimization-MarketMuse Episodes - Episode V - Content Decay - Quickly discover the most relevant and related topics you’ll need to cover on your site. Create an optimization workflow focusing on users, matching topics to different buyer intents and life cycle stages. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591019025808-BYHK8U0RIO01GV837V85/Screen+Shot+2020-06-01+at+11.43.22+pm.png Episodes - Episode V - Content Decay - Small short term growth goals aren’t beneficial for marketers because they don’t push them to think out of the box and work towards significant growth (10% growth MoM) Ambitious Long term growth goals will motivate your team and encourage innovation to achieve significant growth(10x Growth every Quarter) https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591030461924-IVIK38KTRVOA3Z0D0DMU/Content-Research-MarketMuse Episodes - Episode V - Content Decay - Content research supported by AI to easily understand buyer’s needs, search intent and competitive content at scale Perform in-depth content research in minutes https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591026015188-FUL47G4YNG3KQV6NT4G8/Content+Optimization+Process+-+Marketing+Concepts.png Episodes - Episode V - Content Decay - Assess Content Performance Over time Diagnose Performance Issues Prioritize Key Assets Based on Biz goals & Ease of Implementation Optimize Key Assets https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591018694666-NJVJJPCXPAFKLBOE5KA0/Want-to-become-an-in-demand-marketer-read-more+pm.png Episodes - Episode V - Content Decay - Karola believes reading will help you Improve your current marketing skills and develop new ones. Improve your ideation process allowing you to come up with better ideas (ways to solve marketing problems) Improve your experimentation process - It will help you find new tactics/experiments to try It will gives you a competitive advantage - most marketers read and test only “best practices" https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591030413757-DNFQHB9DYAHDSOLGZCRW/Content-Strategy-MarketMuse Episodes - Episode V - Content Decay - A system of customized metrics that improves predictability in terms of content performance. Personalized difficulty score that helps you prioritize content assets based on competition and business goals https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591031024995-6EWCXLYS1F5FE6KTACKO/Screen+Shot+2020-06-02+at+12.15.20+am.png Episodes - Episode V - Content Decay - Pro : $325 per month, but there's a free 3-month trial period. Bronze: Customized Price, 1 website and 60 content briefs/year. Silver: Customized Price , 1 -3 websites and 180 Content briefs/year Gold: Customized Price, 1 - 5+ sites, 360+ Content Briefs/Year https://www.marketingconcepts.co/episodes/marketing-automation-process monthly 0.5 2024-11-02 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1590405787412-TWSZSDRLMQQ2VJNRXTKJ/Alexa-Marketing-Stack-Pricing-MarketingConcepts.png Episodes - Marketing Automation Process - Advanced plan: Targets Individuals, cost $149 USD per month and offers a 14 days trial period - It can only be used by one user & one site. Agency plan: Targets Businesses, cost $299 USD per month and offers a 30 days trial - 20 users, 35 sites, and 35 projects https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1590407288697-YK5YFQ4VQ38K410JA9FV/Alexa-Marketing-Stack-Audience-Tools-Marketing-Concepts.png Episodes - Marketing Automation Process - Audience interests: Discover what sites they visit, which categories of sites they're interested in, and what content they consume. Audience Overlap: Find sites that share a similar audience with you business. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1590407206988-FYO10FVGEMQKSUZO3GYH/Alexa-Marketing-Stack-SEO-Tools-Marketing-Concepts.png Episodes - Marketing Automation Process - Competitor Keyword Matrix : Discover Keywords based on your competitors Keywords Competitor backlink Checking: Run a backlink analysis and find out where your competitors are getting links from. Analyze keyword difficulty : Save time prioritizing keywords your site can rank for. SEO Audit : Technical SEO audit and get a clear plan to fix the issues. It will help you with monitoring your progress, where you have tackled the SEO issues, and where you need to put more effort. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1590407346841-AZ2649R2O3Z381O6BCUY/Alexa-Marketing-Stack-Competitive-Tools-Marketing-Concepts.png Episodes - Marketing Automation Process - Content Exploration: Easily identify popular topics and for your site Site Overview: Analyze your site's performance over time. It includes multiple metrics like engagement metrics, upstream/downstream sites, audience geography, etc. Site Comparisons: Compare your site against up to 10 sites at a time. https://www.marketingconcepts.co/episodes/martech-stack monthly 0.5 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589804028655-RMU4KMFG4600OF559DP7/Design+a+Martech+Stack.png Episodes - Episode III - Martech Stack https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589809479685-GNDLHJ56KL6KGATVU2Q7/hotjar-heatmap.png Episodes - Episode III - Martech Stack https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589809111193-PNIK3IBGT7M3ZGR63DB0/hotjar-pricing.png Episodes - Episode III - Martech Stack https://www.marketingconcepts.co/episodes/ai-marketing monthly 0.5 2020-05-12 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589199656301-4GHFWKHNVAOBU4OFSZKA/AI+marketing+Process+for+nontecnical+people++%281%29.png Episodes - Episode II - AI & Marketing https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589201670803-AQBYM41V5ES9QUEFRI1V/Monkey-Learn-Homepage.png Episodes - Episode II - AI & Marketing https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1589207892293-GPE8HACHF9QAMWBOT8E4/monkeylearn-pricing Episodes - Episode II - AI & Marketing https://www.marketingconcepts.co/episodes/marketing-experimentation monthly 0.5 2024-11-02 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1588295413159-39MG0O2PHT1NAVQDINM7/marketing-experimentation-process.png Episodes - Marketing Experimentation: A Practical Guide Marketing Experimentation Process by marketingconcepts.co https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1588487113356-EYGGIJIYLI50QJSAVZHO/heap-analytics-pricing.png Episodes - Marketing Experimentation: A Practical Guide Heap.io - Pricing Page https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1588486945786-U6347OY39LJ1FFME85JI/retention-dashboards.png Episodes - Marketing Experimentation: A Practical Guide Heap.io - Retention Dashboard “Easily Create Retention Reports Curves” https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1588486776667-KDIWSFAZ5C78S0KTAIY0/heap-analytics-overview-dashboard.png Episodes - Marketing Experimentation: A Practical Guide Heap.io - Overview Dashboard https://www.marketingconcepts.co/episodes/category/Travel monthly 0.5 https://www.marketingconcepts.co/episodes/category/Relationships monthly 0.5 https://www.marketingconcepts.co/episodes/category/Health monthly 0.5 https://www.marketingconcepts.co/episodes/category/Experimentation monthly 0.5 https://www.marketingconcepts.co/episodes/category/Culture monthly 0.5 https://www.marketingconcepts.co/episodes/category/Sports monthly 0.5 https://www.marketingconcepts.co/blog daily 0.75 2025-06-08 https://www.marketingconcepts.co/blog/building-a-marketing-experimentation-culture monthly 0.5 2025-06-08 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/a96e1298-5a57-4257-9a9c-88992dcb1960/Screenshot+2025-06-08+at+5.27.21%E2%80%AFpm.png Blog - Building a Marketing Experimentation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingconcepts.co/blog/marketing-experimentation-practical-examples-amp-cmo-strategy monthly 0.5 2025-06-08 https://www.marketingconcepts.co/blog/how-to-turn-your-marketing-skills-into-big-in-australias-booming-digital-scene monthly 0.5 2024-09-01 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/b9207488-128c-486a-9252-56f40fb442eb/Screenshot+2024-09-01+at+9.46.05%E2%80%AFPM.png Blog - How to Turn Your Marketing Skills into big $$$ in Australia’s Booming Digital Scene! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/70d17de1-d912-4451-9fa1-e0c1b5aa9aca/Screenshot+2024-09-01+at+9.50.44%E2%80%AFPM.png Blog - How to Turn Your Marketing Skills into big $$$ in Australia’s Booming Digital Scene! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/35737ec5-96df-41c6-a56a-91fa963c57ae/Screenshot+2024-09-01+at+9.55.55%E2%80%AFPM.png Blog - How to Turn Your Marketing Skills into big $$$ in Australia’s Booming Digital Scene! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingconcepts.co/blog/how-historic-art-movements-can-inspire-powerful-media-amp-marketing-strategies monthly 0.5 2024-08-31 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/d4ceeb9a-335f-4ef3-9874-b426b974cbc5/502px-The_Calling_of_Saint_Matthew-Caravaggo_%281599-1600%29.jpg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out The Calling of St. Matthew” by Caravaggio https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/732cd846-f5e1-482e-8f2c-42fa3b402268/619px-Monet_-_Impression%2C_Sunrise.jpg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out Impression, Sunrise by Claude Monet https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/c20757ec-8ced-4a24-b7f8-8e131c5275d0/561px-Caspar_David_Friedrich_-_Wanderer_above_the_Sea_of_Fog.jpeg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out Wanderer Above the Sea of Fog” by Caspar David Friedrich https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/608c2994-f1a3-45eb-9979-c67104adb0e6/387px-Edvard_Munch%2C_1893%2C_The_Scream%2C_oil%2C_tempera_and_pastel_on_cardboard%2C_91_x_73_cm%2C_National_Gallery_of_Norway.jpg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out The Scream by Edvard Munch https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/51dd9d42-6535-42ce-89d1-0545d5262303/The_Persistence_of_Memory.jpg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out The Persistence of Memory by Salvador Dalí https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/22296979-f1fa-46a9-8229-ff04a8178c21/Campbells_Soup_Cans_MOMA.jpg Blog - How Art Movements Can Inspire Powerful Media & Marketing Strategies - Make it stand out Campbell’s Soup Cans by Andy Warhol https://www.marketingconcepts.co/blog/master-reporting-in-no-time-a-simple-framework-every-junior-marketer-can-use-to-impress monthly 0.5 2024-08-27 https://www.marketingconcepts.co/blog/how-process-documentation-can-fast-track-your-digital-media-amp-marketing-career monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1724756947077-6Z01WEMY3LQMBZGJ32SV/unsplash-image-KtPJkTlke8Y.jpg Blog - How Process Documentation Can Fast-Track Your Digital Media & Marketing Career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingconcepts.co/blog/turn-your-junior-staff-into-strategic-legends monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1724755247014-HD6PNGG7R42XSSDF90S6/unsplash-image-Tgp0O6ahBn4.jpg Blog - Turn Your Junior Staff into Strategic Legends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingconcepts.co/blog/woolies-agile-marketing-during-the-olympics monthly 0.5 2024-08-11 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/f2b069e1-bf71-4265-9f5f-294ee2a56b33/Screenshot+2024-08-04+at+9.00.10%E2%80%AFPM.png Blog - Woolies’ Agile Marketing During the Olympics - Make it stand out Source: facebook.com/ads/library https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/6dfc0c1e-f21d-480e-a86c-88c8cd97d023/woolies-sign-1.jpg Blog - Woolies’ Agile Marketing During the Olympics - Make it stand out Source: bandt.com.au https://www.marketingconcepts.co/blog/the-4-step-process-for-measuring-content-success-efficiently monthly 0.5 2021-08-20 https://www.marketingconcepts.co/blog/google-analytics-dimensions-and-metrics-what-you-need-to-know monthly 0.5 2021-05-06 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1620276252993-OILKSCWWA99ZGXVYLJLX/unsplash-image-eveI7MOcSmw.jpg Blog - Google Analytics Dimensions and Metrics: What You Need to Know https://www.marketingconcepts.co/blog/tag/Leadership monthly 0.5 https://www.marketingconcepts.co/home daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1591245154437-S6NGMJCCO2M2FCILBT38/home-marketing-concepts.gif https://images.squarespace-cdn.com/content/v1/5e608767e0f57c3a59ab5199/1587786375214-ZG6MA3X8QJ2FXS5ZBJNS/revenue-graph-monochrome-800px.png Old Home - Marketing concepts are fundamental ideas (principles) marketers use to guide their approach to Marketing. 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